In Elevator advertising is not cost effective
Have been talking to a few folks who understand the media business and there are numerous problems in elevator advertising
Cost - What is the media that you use ( Poster/audio et al ) to reach out to the audience in an elevator and what is the cost of targetting the advertisements. With television, you are one of the thousands of advertisers but your work is limited to creating the creatives and handing over the transmitter and monitoring the impressions.
If you had to replace advertisements in 1000 elevators in bangalore , what would the cost be .. Would use of audio advertising be too different from radio advertising .. There are several other such reasons which might In Elevator advertising not so cost effective. Also, how do you provde ROI to the prospective advertiser ? and how easy is to ascribe a particular action to an elevator advertisement as against advertisements in any other media ( Though this is slightly easier to achieve in local advertisments ).
Cost of placing advertisements could be the biggest reason why advertisements are not run actively in elevators.
